Rectitude Holdings Ltd operates as a personal protective equipment and safety products distributor serving Singapore and Southeast Asia, offering a comprehensive range of workplace safety gear, industrial hardware, and proprietary brands such as D&D, SkyHawk, and Osprey through eight retail branches and wholesale operations. The company generates revenue by selling to corporate clients under long-term supply contracts, construction companies, industrial and commercial users, and direct retail customers, acting as principal with responsibility for inventory, fulfillment, and pricing. Its competitive advantages include established brand recognition, strategic retail locations proximate to customer work sites, and proprietary brands that differentiate it from wholesale-focused competitors in a market driven by stringent safety regulations and rising workplace safety awareness.