RideNow Group, Inc. is the largest powersports retail group in the United States, operating a network of dealerships across multiple states that sell new and pre-owned motorcycles, ATVs, personal watercraft, and other powersports vehicles sourced from major manufacturers like BRP, Polaris, Harley-Davidson, Yamaha, and Kawasaki. In addition to vehicle sales, the company generates revenue through parts and accessories, aftermarket products, service and maintenance, and finance and insurance offerings, while leveraging a proprietary cash-offer tool to source pre-owned inventory directly from consumers nationwide. The company competes in a fragmented market against franchised dealers and independent retailers, differentiating itself through customer experience, product breadth, and its nationwide inventory sourcing capabilities, while pursuing growth through standardized operational practices, digital lead conversion, cost control, and strategic acquisitions.