Royal Caribbean is a global cruise operator that owns and operates three primary cruise brands—Royal Caribbean, Celebrity Cruises, and Silversea—along with a 50% stake in TUI Cruises, serving millions of passengers annually to destinations across all seven continents. The company generates revenue through passenger ticket sales (including air transportation) and onboard spending, encompassing casino operations, dining upgrades, shore excursions, vacation insurance, and concession fees from third-party vendors. Royal Caribbean differentiates itself through ownership of proprietary destinations including private islands and leased ports of call, and pursues growth through new ship construction, capacity expansion, and diversification into land-based resorts and river cruising.