Peloton is a global fitness and wellness company that designs and sells premium connected fitness equipment—including stationary bikes, treadmills, and rowing machines—integrated with proprietary software and instructor-led digital content. The company generates revenue through two channels: hardware sales via direct e-commerce, retail showrooms, and third-party retailers, and recurring subscription fees from members who access a library of thousands of original classes across cycling, strength, yoga, running, and other disciplines, as well as standalone app memberships for customers without equipment. Peloton serves both direct consumers and business customers across hospitality, residential, gym, corporate, and healthcare sectors in the United States, United Kingdom, Canada, Germany, Australia, and Austria, competing on an integrated platform that combines premium equipment, AI-powered personalization, instructor quality, and community engagement.