Pineapple Financial Inc.

Pineapple Financial is a Canadian mortgage technology and brokerage company that provides mortgage brokerage services, a proprietary cloud-based platform (MyPineapple/Pineapple+), and insurance products to mortgage professionals and consumers across multiple Canadian provinces. The company earns revenue primarily through lender commissions and volume-based compensation from partnerships with major banks and mortgage finance companies, supplemented by subscription fees from agents and per-deal assessment services. It operates a diversified model encompassing direct residential and commercial mortgage brokerage, workflow automation and compliance technology for the mortgage lifecycle, a wholly owned insurance subsidiary offering life and credit insurance products, and a white-label affiliate channel, while exploring blockchain and smart-contract applications for future product development.