CPI Card Group is a payments technology company that produces and personalizes debit and credit cards for U.S. financial institutions, processors, fintechs, and prepaid program managers, while also offering digital issuance solutions and secure prepaid debit cards. The company generates recurring revenue from the production and personalization of payment cards—driven by continuous card expiration, rebranding, and replacement—as well as from its proprietary Card@Once software platform that enables instant in-store card issuance and from prepaid card solutions distributed through major retail channels. CPI competes primarily on product quality, comprehensive end-to-end solutions, long-established customer relationships, and proprietary technology integrations, supported by a network of secure facilities that create competitive barriers despite facing larger rivals in the industry.