Plutus Financial Group Limited operates as a Hong Kong-based financial services firm through wholly-owned subsidiaries licensed to conduct securities brokerage, asset management, and advisory activities. The company generates revenue through five principal sources: securities brokerage services charging commission on trade execution; brokerage handling fees from IPO subscriptions and dividend services; placing services providing underwriting and securities placement for issuers; asset management and advisory services charging fees based on assets under management; and interest income from margin loans, IPO financing, and corporate lending. The company serves individual investors and corporate customers in the Hong Kong securities market, with all operations and transactions conducted in Hong Kong dollars.