Procter & Gamble is a multinational consumer goods company that creates, manufactures, markets and distributes a diversified portfolio of branded daily-use products sold worldwide through retail stores, e-commerce platforms and direct-to-consumer channels. The company drives growth by emphasizing product performance, packaging innovation, brand communication, retail execution and value, supported by substantial investment in research and development and consumer insights. P&G serves a broad range of customers including mass merchandisers, grocery stores, drug stores and specialty retailers, competing against large global competitors and private-label brands while maintaining leadership or significant market share positions in many of its segments.