Banzai International is a software-as-a-service platform provider that delivers sales acceleration, marketing automation, and revenue intelligence solutions to mid-market and enterprise customers seeking to improve revenue generation and customer engagement. The company generates revenue through recurring subscription fees based on usage-based pricing tiers, along with professional services and customer success support, with customers billed in advance for platform access. Banzai has pursued a growth-through-acquisition strategy to expand its capabilities and customer base, combining sales and marketing technology to serve sales-driven organizations across multiple verticals.