On Holding AG is a Swiss premium sportswear company that designs and engineers performance-driven footwear, apparel, and accessories rooted in proprietary technologies such as CloudTec and Helion superfoam, which are validated by elite athletes and target runners, outdoor enthusiasts, and training athletes. The company generates revenue through a dual-channel model combining wholesale partnerships with specialty and sporting goods retailers alongside direct-to-consumer sales through a global e-commerce platform and owned retail stores positioned in premium, high-traffic locations. On competes in the broader global sportswear market by differentiating through technical innovation, distinctive design, and a focus on the premium segment while expanding from its footwear leadership into a fuller range of athletic and lifestyle apparel.