Niu Technologies designs, manufactures, and sells smart electric scooters under the NIU brand, featuring integrated cloud connectivity, GPS, and mobile app services that enable real-time diagnostics, anti-theft protection, and user engagement. The company operates an omnichannel distribution network combining offline retail channels (franchised stores and city partners in China, plus overseas distributors) with direct online sales. Revenue is generated primarily from direct e-scooter sales supplemented by recurring service revenue from repairs, maintenance, warranty products, insurance offerings, and data-driven app-based connectivity features, positioning NIU as a premium smart mobility brand competing through technological innovation and user experience differentiation.