Natural Grocers is a specialty retailer of natural and organic groceries and dietary supplements, operating a multi-state chain of stores that combine full-service grocery offerings with a significant dietary supplement department. The company generates revenue primarily through retail sales of USDA-certified organic produce, minimally-processed meats, pasture-raised dairy, and approximately 6,500 supplement SKUs per store, with groceries representing roughly 70% of sales and supplements about 30%, supplemented by body care, pet care, and household products that meet strict quality standards prohibiting artificial ingredients and hydrogenated oils. Natural Grocers serves health-conscious consumers across urban, suburban, and rural markets who seek affordable, high-quality natural products vetted against company standards, competing with conventional supermarkets, mass retailers, specialty food stores, and online retailers, and differentiating through uncompromising product standards, in-store nutrition education, efficient smaller-store formats, and sustainable sourcing practices from a diverse supplier base.