Microchip Technology develops, manufactures and sells embedded control solutions—integrated circuits and related technologies including 8-bit through 64-bit mixed-signal microcontrollers and microprocessors, analog products, data center infrastructure components, FPGAs and memory products—serving diverse end markets such as automotive, aerospace, industrial automation, consumer appliances and medical devices. The company generates revenue by selling these hardware and software solutions directly to approximately 101,000 customers through its own sales teams and distributor networks, while competing on technical innovation, low power consumption, security, reliability and comprehensive support. Microchip maintains a competitive advantage through owned manufacturing capacity, a broad integrated product portfolio and total system solutions that help customers increase revenue, reduce costs and manage risks.