Mattel is a global play and family entertainment company that designs, manufactures, and sells toy and entertainment products across multiple brands including Barbie, Hot Wheels, Fisher-Price, and licensed properties from major entertainment studios. The company generates revenue through direct product sales, licensing agreements with entertainment companies, and royalties, while distributing products through major retailers like Walmart, Target, and Amazon as well as direct-to-consumer channels. Mattel's strategy focuses on expanding its intellectual property portfolio across traditional toys, digital play, content, and lifestyle experiences targeting children, families, and adult collectors worldwide.