Laird Superfood develops and markets natural, functional food and beverage products with an emphasis on nutrient density and clean-label formulations. The company's portfolio includes coffee creamers, coffee and tea products, hydration and beverage enhancers, and nutritious snacks, sold through both direct-to-consumer e-commerce channels (including its own websites) and wholesale distribution to grocery chains, club stores, and specialty retailers. The company generates revenue from product sales split between e-commerce and wholesale channels, with e-commerce customers predominantly consisting of subscribers and repeat users who provide recurring revenue, while emphasizing functional ingredients such as mushrooms, adaptogens, and plant-based formulations that differentiate its offerings in the broader natural and organic foods market.