Levi Strauss & Co. is one of the world's largest brand-name apparel companies, designing, marketing and selling jeans, pants, tops, and related apparel under multiple brands—primarily the Levi's® flagship brand, which dominates the global jeans market and accounts for the vast majority of revenues—through approximately 50,000 retail locations across roughly 120 countries. The company operates company-owned retail stores, franchised locations, wholesale partnerships with department stores and specialty retailers, and direct-to-commerce e-commerce channels, pursuing a "DTC First" strategy to strengthen brand engagement while maintaining wholesale relationships. The company generates revenue from selling apparel and accessories globally, with roughly half of revenues from outside the United States, competing on brand strength, product quality, supply chain efficiency, and retail presence in a highly competitive and fragmented apparel industry.