The Joint operates and franchises a network of modern, consumer-friendly chiropractic clinics delivering routine, affordable chiropractic care through a private-pay, non-insurance, cash-based model. The company generates revenue through royalties and marketing fees from franchised clinics, franchise fees, developer commissions, and direct revenue from company-owned clinics, while strategically transitioning to a pure-play franchisor. The Joint targets price-sensitive consumers and individuals seeking preventative wellness care by offering chiropractic adjustments at approximately 51% below industry average pricing in accessible, retail-style clinics without appointment requirements, differentiating itself as the largest chiropractic franchisor in the United States through convenient accessibility, simplified operations, and strong brand recognition.