Jack in the Box Inc. is a quick-service restaurant company that operates and franchises two distinct brands: Jack in the Box, known for customizable burgers, breakfast sandwiches, and other menu items across multiple dayparts, and Del Taco, which specializes in Mexican and American favorites made with fresh ingredients. The company generates revenue primarily through a franchised model, with the vast majority of its restaurants run by franchisees who pay initial franchise fees and ongoing royalties and marketing fees on gross sales, while the company also operates a smaller number of company-owned locations. Jack in the Box competes in the intensely competitive quick-service restaurant industry, focusing on western and southern U.S. markets, and distinguishes itself through menu innovation, digital ordering capabilities, food safety programs, and brand loyalty initiatives.