iQIYI is a leading online entertainment platform in China that offers a comprehensive range of professionally-produced and user-generated video content to consumers across multiple devices, including films, television dramas, variety shows, documentaries, animations, and short-form videos. The platform generates revenue through three primary channels: subscription membership fees for access to premium content, advertising placements from third-party advertisers, and content distribution and licensing arrangements that include online game distribution and other partnership services. The company serves individual consumers through its subscription base in mainland China while also monetizing through advertising customers and third-party content partners.