The company operates a diversified business combining digital asset infrastructure with craft spirits production. Its core digital business centers on holding and validating a large treasury of $IP Tokens on the Story Network, a blockchain designed for intellectual property registration and licensing, generating revenue through staking rewards, validator commission on delegated tokens, and covered call options. The company also owns Heritage Distilling Company, which produces and sells award-winning craft whiskeys and premium spirits through direct-to-consumer online sales, wholesale distribution via major national partners, and a licensing model with tribal gaming establishments, targeting military, first responders, and bourbon enthusiasts. The spirits segment is being restructured toward an asset-light model focused on premium products and multiple distribution channels.