Immersion Corporation operates two operating segments: Immersion, a licensing company specializing in haptic technology that enables touch-based digital experiences through patented solutions deployed by customers including Samsung, Google, Microsoft, Sony, and major automotive suppliers; and Barnes & Noble Education, one of the largest operators of college and K-12 campus bookstores and a major textbook wholesaler that provides course materials (textbooks, eTextbooks, digital courseware), general merchandise, and inventory management software to educational institutions through long-term exclusive agreements. Immersion generates revenue by licensing its haptic patents and providing deployment support across mobile communications (its largest market), gaming and VR, automotive, and other consumer electronics categories. Barnes & Noble Education monetizes through textbook sales and rentals (both physical and digital), its BNC First Day® affordable access programs that bundle materials at reduced rates billed through institutions, general merchandise and branded apparel, cafes, brand marketing to student demographics, wholesale textbook distribution, point-of-sale software licensing, and its ecommerce textbook platform.