IMAX is a global technology platform that delivers premium large-format cinema experiences through a proprietary ecosystem combining specialized projection systems, remastered content, and auditorium architecture. The company generates revenue through two primary streams: the sale and lease of laser and digital projection systems to commercial multiplex exhibitors, institutional venues, and entertainment destinations (which generate upfront and recurring maintenance fees), and the digital remastering and distribution of films and live entertainment content in IMAX format (which generate distribution fees and box-office participation). IMAX operates the world's largest premium large-format network across commercial multiplexes, museums, and destination entertainment venues globally, with customers paying for proprietary technology, brand licensing, content, and ongoing support services.