Hongli manufactures custom-made cold-rolled formed profile steel products through operations in mainland China, serving industrial customers in China and South Korea across construction, automotive, manufacturing, and infrastructure sectors. The company operates as a custom-made profile shop, leveraging its engineering expertise to design and produce tailored steel components that serve as key parts in machinery and equipment. The business derives revenue directly from sales to industrial machinery manufacturers, with a concentrated customer base of long-standing relationships, while depending on steel availability and pricing for its production operations.