Goodyear is one of the world's leading tire manufacturers that develops, manufactures, distributes and sells tires for automobiles, trucks, buses, aircraft, motorcycles and other applications through three regional segments across 49 manufacturing facilities in 19 countries and approximately 750 retail outlets. The company generates revenue primarily from two channels: original equipment sales to vehicle manufacturers and replacement tire sales through dealer networks, retailers, wholesalers and company-owned stores, with replacement tires representing a substantially larger revenue stream than OE sales. Goodyear competes globally on product design, performance, price, brand reputation and customer service under multiple brand names including Goodyear, Cooper, Kelly, Mastercraft and others, facing competition from major international manufacturers such as Bridgestone and Michelin as well as numerous regional competitors.