Gambling.com Group Limited is a technology company that serves the online gambling and sports betting industry through two primary business segments: marketing services, which comprises the majority of revenue and uses branded websites to deliver customer acquisition solutions to casinos and sports betting operators across multiple jurisdictions; and sports data services, which provides analytics and data licensing through acquired platforms serving operators, media companies, and consumers. The company generates revenue through commission-based affiliate marketing arrangements with licensed gambling operators, data licensing subscriptions, and technology platform licensing. Operating across multiple national markets with a portfolio of over 50 websites, the company's business model connects enterprises in the regulated gambling industry with high-intent audiences while providing them with sports data and analytics capabilities to enhance their operations.