Groupon operates a global two-sided marketplace that connects consumers with local and national merchants across multiple countries through mobile applications and websites. The company generates revenue primarily through transaction-based commissions when customers purchase goods or services from third-party merchants, operating across three main product categories: Local (experiences and services such as beauty, food, and home services), Goods (third-party merchant products like electronics and apparel), and Travel (discounted hotels, airfare, and travel packages). The platform reaches customers primarily through mobile devices via native applications and optimized websites, supported by marketing channels including search engine optimization, email, social media, and affiliate programs.