GoPro designs and manufactures compact, rugged cameras and related accessories that enable consumers to capture and share immersive action video and photo content. The company generates revenue through the sale of cameras (ranging from entry-level to flagship models), mounts and lens accessories, and subscription services offering cloud storage, content editing software, and value-added features for both GoPro and third-party media. GoPro sells its products globally through direct-to-consumer channels and indirect retail partnerships spanning over 100 countries, competing primarily against other action camera and imaging manufacturers while leveraging a large social media following and user-generated content to drive brand awareness and demand.