GreenTree Hospitality Group Limited operates a diversified portfolio of hotel and restaurant brands across multiple market segments, primarily in China with growing international presence. The company generates revenue through a franchised-and-managed model, which comprises the majority of its business, alongside leased-and-operated properties; it earns recurring fees from franchisees, membership programs, and direct operations, supplemented by ancillary services such as reservation systems and marketing support provided to its network. The company serves individual travelers and corporate partners through direct sales channels and online travel agencies, competing across economy to upscale market tiers under brands including GreenTree Eastern, Gem, GreenTree Inns, and acquired restaurant concepts, with growth driven by opening new franchised locations and strategic acquisitions.