Gemini is a vertically-integrated cryptocurrency and digital asset platform serving retail and institutional customers primarily in the United States. The company operates a superapp offering spot and derivatives trading, institutional custody using cold storage and multi-party computation technology, staking rewards on proof-of-stake networks, a dollar-backed stablecoin (GUSD), a CFTC-regulated prediction markets platform, credit card partnerships, and margin trading. Gemini generates revenue primarily through transaction fees on trading volume, custody fees, interest income on balances and reserves, withdrawal fees, credit card interchange and interest, and prediction markets and margin trading fees, while competing on regulatory compliance, breadth of integrated products, secure custody infrastructure, and ease of use.