The company is North America's largest regional amusement park operator, running 26 amusement parks, 15 water parks, and nine resort properties across the United States, Canada, and Mexico. It generates revenue from admission sales, food and merchandise purchases, resort accommodations, and other in-park offerings, with a portfolio anchored by established brands including Cedar Point, Knott's Berry Farm, Kings Island, Canada's Wonderland, and Six Flags parks. The business serves families and young guests across major metropolitan areas, benefiting from competitive advantages such as distinctive attractions, geographic proximity to population centers, exclusive long-term licensing rights to Warner Bros., DC Comics, and Peanuts characters, and lower operating costs relative to destination parks, while facing significant barriers to entry through limited real estate availability and high capital requirements.