FEMSA is a diversified holding company that operates across Mexico, Latin America, the United States, and Europe through several core business divisions: Coca-Cola FEMSA, which produces and distributes Coca-Cola branded beverages under bottler agreements; Proximity Americas, which operates OXXO convenience stores and provides retail financial services; Spin, a fintech division offering digital financial and payments services; a Health Division providing healthcare products and services to institutional and retail customers; and a Fuel Division operating retail service stations selling gasoline and diesel. The company generates revenue from beverage production and distribution, convenience retail sales, fuel sales, healthcare products and services, and digital financial services, with a significant portion of revenues derived from Mexican operations.