Figure is a blockchain-based technology platform serving the consumer credit and digital assets markets. The company's primary business is a Loan Origination System that digitizes home equity lending through rapid origination and funding, complemented by a blockchain-based marketplace (Figure Connect) that enables loan trading among institutional and partner participants, and a suite of digital asset products including a cryptocurrency exchange, a collateralized lending marketplace, and a stablecoin. Figure generates revenue through origination fees, gain on sale, and servicing revenue from consumer lending partnerships, along with transaction and ecosystem fees from its lending and digital asset marketplaces, and interest income from digital asset products, serving borrowers, partner lenders, institutional loan buyers, and digital asset traders.