eToro is a global investment platform that enables retail investors to trade equities, commodities, currencies, and cryptocurrencies while leveraging social networking features to learn from and copy the strategies of experienced investors. The company serves millions of users across multiple continents through a freemium model, generating revenue primarily from spreads, commissions, and other transaction-based fees across its asset classes. eToro's core value proposition combines democratized market access with collaborative features—including its signature CopyTrader function, curated Smart Portfolios, and a Pro Investor program that allows sophisticated users to monetize their strategies—creating a self-reinforcing ecosystem that appeals to both novice and experienced investors and drives user engagement and account growth.