e.l.f. Beauty, Inc. is a multi-brand beauty company that manufactures and sells inclusive, accessible, clean, vegan and cruelty-free cosmetics and skincare products through its portfolio of brands including e.l.f. Cosmetics, e.l.f. SKIN, rhode, Naturium, and Well People. The company serves consumers globally through an omni-channel distribution strategy spanning domestic retailers (mass, drug store and specialty), e-commerce platforms, and international retailers, with major customers including national retailers and online marketplaces. e.l.f. Beauty generates revenue by positioning premium-quality beauty products at accessible price points, emphasizing community-driven innovation, digitally-oriented marketing, and an asset-light supply chain sourced primarily from Asia and supplemented by domestic and European production facilities.