8x8 is a global provider of integrated cloud communications and customer experience solutions that unify contact center-as-a-service, unified communications-as-a-service, and communications platform-as-a-service through a single AI-powered platform. The company serves small businesses through large enterprises across all industries, with strategic focus on mid-market and small-to-mid-sized enterprises, generating revenue through tiered subscription plans, modular product packages, and consumption-based pricing for AI services and communication APIs. 8x8 reaches customers via direct sales to enterprise segments and indirect channels including resellers, system integrators, and carrier partnerships that extend service globally, while differentiating through platform breadth, cloud-native architecture, embedded AI capabilities, and emphasis on customer outcomes and cost efficiency.