DoubleVerify is an AI-powered media effectiveness platform that helps global brands optimize digital advertising performance through unbiased data analytics and measurement solutions. The company's flagship offering, the DV Authentic Ad metric, measures whether digital ads are displayed in fraud-free, brand-suitable environments and are fully viewable, delivered in real time alongside complementary solutions for attention measurement, contextual targeting, campaign optimization, and cross-channel attribution across social, video, mobile, and connected TV channels. DoubleVerify generates revenue through transaction-based fees determined by the volume of ads its solutions measure, serving over 2,500 customers—including a majority of top global advertisers across consumer packaged goods, financial services, telecommunications, and other major verticals—through operations in 26 countries, with strong customer retention and ecosystem integrations across major demand-side platforms, ad exchanges, social networks, and streaming services.