Sprinklr provides an AI-native unified customer experience management platform that enables enterprises to manage customer interactions across multiple channels and internal teams, serving customer service, marketing, and sales functions. The platform unifies fragmented customer data and communication across dozens of digital channels (messaging, chat, social media) and traditional touchpoints, while leveraging proprietary and third-party AI capabilities to deliver personalized, real-time customer experiences at scale. Sprinklr generates revenue through subscription-based licensing of four modular product suites—Service, Social, Insights, and Marketing—with customers typically expanding spend across multiple products and business units; the company serves large global enterprises, agencies, government entities, and nonprofits across more than 90 countries, with a significant portion of large customers generating over $3 million annually in subscription revenue.