Crown Crafts designs, sources and markets a broad range of infant and toddler products, including toys, bedding, accessories and soft goods, through two wholly-owned subsidiaries operating under brands such as Sassy, Manhattan Toy, NoJo and Baby Boom. The company sells primarily to mass merchants, specialty retailers, grocery stores and online retailers through its own trademarks, licensed brands and private label goods. Revenue comes from direct relationships with major retailers and distributors across domestic and international markets, with most products manufactured by contract manufacturers concentrated in China.