Cricut operates a cloud-based creativity platform that integrates design software, connected cutting machines, digital content, and accessories to enable consumers and entrepreneurs to design and produce custom DIY goods such as greeting cards, apparel, gifts, and home décor. The company generates revenue from four streams: hardware sales (machines ranging from compact to professional-scale models), subscription services (Cricut Access providing design templates, images, and premium features), digital content licensing, and materials and accessories. Cricut reaches customers through both retail and online channels and maintains a community of millions of active users who create items for personal use, gifting, and commercial resale.