Columbia Sportswear Company is a global designer, developer, marketer, and distributor of outdoor, active, and lifestyle apparel, footwear, and equipment operating four distinct brands: Columbia, SOREL, Mountain Hardwear, and prAna, each serving different segments of the active consumer market. The company sells through dual channels—wholesale distribution to specialty and sporting goods retailers, department stores, and online retailers, as well as direct-to-consumer through branded retail stores and e-commerce websites—across over 115 countries and operates more than 560 brick-and-mortar locations globally. Columbia does not own manufacturing facilities but maintains long-term relationships with contract manufacturers primarily in Vietnam, Bangladesh, Indonesia, and other Asia Pacific countries, and also generates revenue through trademark licensing for apparel, accessories, equipment, and home products.