The company operates an online education platform that delivers lessons to students through proprietary technology and infrastructure, generating revenue from student tuition. The platform leverages proprietary ERP and CRM systems to manage tutor recruitment, training and evaluation, as well as student engagement and course selection. The company gathers detailed performance data from students and tutors across lesson interactions, which it analyzes using internally developed adaptation engines and prediction models to personalize learning experiences, optimize teacher training, improve course content, and enhance operational efficiency through forecasting demand and student preferences.