Connection is a global IT solutions provider that distributes a broad portfolio of hardware, software, services, and cloud infrastructure from over 1,600 technology vendors to enterprise, mid-market, small-business, and public-sector customers across diverse verticals. The company generates revenue through direct sales teams, e-commerce platforms including custom portals and web-based ordering systems, and digital marketing channels, with hardware and peripherals comprising the largest portion of sales, supplemented by software licensing, professional services, and emerging solutions such as cloud, cybersecurity, and workplace transformation. Connection operates a hybrid fulfillment model combining drop-shipping from manufacturers and distributors, electronic software delivery, and in-house configuration and integration services performed at its certified technology centers, competing on product selection, pricing, solutions capabilities, and service quality across geographies.