ZW Data Action Technologies is a holding company providing digital marketing and advertising services to small and medium-sized enterprises, primarily through two long-established internet portals (28.com and liansuo.com) that offer sales channel development, lead generation, search engine optimization, and influencer marketing services. The company generates revenue from internet advertising and marketing services, IP licensing of marketing management and data analytics systems, and blockchain-based SaaS platforms that provide NFT management and data storage solutions for SMEs. The company has shifted focus away from mainland China toward higher-margin digital advertising opportunities in international markets, while building artificial intelligence capabilities to deliver more targeted marketing solutions and cost-effective content creation for its client base.