CHAGEE is a premium tea beverage retailer that operates a network of company-owned and franchised teahouses primarily across China and select international markets, crafting signature beverages from high-quality tea leaves, fresh fruits, and natural ingredients positioned at the premium end of the modern tea beverage market. The company generates revenue principally through direct retail sales at its teahouses, as well as through franchise fees and royalties from franchised locations. CHAGEE serves individual consumers seeking premium tea beverage experiences across multiple geographic regions, with no single customer representing more than 10% of revenues, and invests in technology and research and development to drive product innovation and operational efficiency.