Celsius Holdings develops, markets, and distributes premium functional energy drinks and wellness beverages through three primary brands—CELSIUS, Alani Nu, and Rockstar—targeting active and health-conscious consumers across North America, Europe, and Asia-Pacific. The company generates revenue primarily through product sales to distributors, wholesalers, and retailers across multiple channels including conventional grocery stores, convenience stores, fitness centers, and e-commerce platforms, with functional beverages representing the vast majority of sales. Growth is driven by product innovation aligned with consumer demand for functional beverages, geographic expansion, brand-building marketing efforts, and strategic brand acquisitions that expand portfolio reach and market share.