Instacart is a technology platform that serves as a digital enabler for the grocery industry, connecting retailers, consumers, shoppers, and brands through its marketplace and enterprise solutions. The company operates a grocery delivery and pickup service accessible through a consumer app and website, while also providing retailers with comprehensive e-commerce storefronts, fulfillment coordination through an independent shopper network, in-store technologies, and advertising tools that leverage transaction data to help brands reach customers and measure performance. Instacart generates revenue from marketplace transaction fees paid by retail partners, enterprise platform licensing, advertising commissions from brands, and consumer membership subscriptions, serving hundreds of thousands of shoppers and thousands of active brands across North America.