Brown-Forman Corporation manufactures, distills, and markets a portfolio of over 40 premium spirits and ready-to-drink cocktail brands across multiple categories, including bourbon, Tennessee whiskey, tequila, rum, Scotch, gin, and liqueurs, anchored by the iconic Jack Daniel's brand. The company sells its products to consumers in more than 170 countries through traditional marketing channels, digital media, consumer and trade promotions, sponsorships, and owned distillery visitor centers, with the United States comprising roughly two-fifths of revenues and international markets the remainder. As the largest American-owned premium-plus spirits company, Brown-Forman generates revenue through the production, distribution, and sale of its brands globally, with geographic diversification across developed and emerging markets.