Aterian, Inc. is a consumer products company that designs, sources, and sells a diverse range of home and kitchen appliances, kitchenware, air quality products, health and beauty items, and essential oils under owned brands such as Squatty Potty, HomeLabs, Mueller Living, and PurSteam. The company generates revenue primarily through online retail channels, particularly e-commerce marketplaces like Amazon, Walmart, and Target, as well as direct-to-consumer websites, serving individual consumers seeking these product categories. The business operates with a lean organizational model, sourcing substantially all finished products from suppliers primarily in China and leveraging third-party fulfillment networks and marketplace warehouses to enable efficient delivery, while competing on product quality, pricing, customer ratings, and marketing effectiveness in the highly competitive online consumer goods market.