Arlo Technologies provides cloud-based smart home and business security services combining proprietary hardware devices—such as wireless cameras, video doorbells, and home security systems—with AI-powered cloud analytics and subscription monitoring services. The company generates revenue through three streams: recurring subscription services (Arlo Secure, Total Security, and Safe) that offer features like professional monitoring, cloud recording, and emergency response; hardware sales through multiple channels including retailers, wireless carriers, and direct-to-consumer; and B2B licensing of its cloud platform to enterprises and service providers. Arlo serves homeowners, small businesses, government agencies, and enterprises across retail, e-commerce, and security verticals, competing primarily on brand, technology innovation, distribution reach, and customer experience against larger competitors like Amazon Ring and Google Nest.