AppLovin provides end-to-end AI-powered advertising solutions that enable businesses to reach, monetize, and grow their global audience through a technology-driven ecosystem. The company's primary product, Axon Ads Manager, uses machine learning to match advertiser demand with publisher supply through real-time auctions, automatically targeting users most likely to achieve advertiser return-on-ad-spend goals, with revenue generated when customers achieve their targets. AppLovin also operates complementary solutions including MAX, an in-app bidding monetization platform for publishers; Adjust, a measurement and analytics SaaS platform for mobile marketers; and Wurl, a connected TV advertising and distribution platform—serving a globally diverse customer base of advertisers, advertising networks, and mobile app publishers across multiple industries and digital channels.
| USD millions | FY2025 |
|---|---|
| Revenue | 5,481 |
| Net Income | 3,334 |